August 2022

As your organization takes its place in the digital transformation that’s underway everywhere, you’ll inevitably need to create or update a large number of different products. But just because you think your shiny new app, website, service, or other digital offering is great doesn’t automatically mean the customer will. According to Nielsen, 85 percent of new consumer …

The Three Big Reasons New Products Fail (and How to Avoid Them) Read More »

Sometimes what seems like a great idea just doesn’t resonate with consumers. As your organization takes its place in the digital transformation that’s underway everywhere, you’ll inevitably need to create or update a large number of different products. But just because you think your shiny new app, website, service, or other digital offering is great …

The 3 Big Reasons Why New Products Fail Read More »

Spend Matters welcomes this guest post from Howard Tiersky, author of “Winning Digital Customers: The Antidote to Irrelevance.” Today’s customer is digitally driven. So, if your brand is going to thrive, digital must be at the core of what you do. Add-ons and tweaks aren’t good enough. To earn and keep customer love, you’re going to …

To earn love from digital customers, follow this 5-step formula for digital transformation Read More »

Welcome to DX Weekly — a free newsletter to help you unleash the power of digital for your company. Subscribe here. Digital transformation is the antidote to any company becoming irrelevant, and each week, I’ll share new actionable information to help you and your organization succeed in the digital world. No matter what industry you …

Why Keeping Up With Digital Is Life or Death Read More »