Month: August 2022

The Three Big Reasons New Products Fail (and How to Avoid Them)

As your organization takes its place in the digital transformation that’s underway everywhere, you’ll inevitably need to create or update a large number of different products. But just because you think your shiny new app, website, service, or other digital offering is great doesn’t automatically mean the customer will. According to Nielsen, 85 percent of new consumer …

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The Three Big Reasons New Products Fail (and How to Avoid Them)

New York, NY (January 2021)—As your organization takes its place in the digital transformation that’s underway everywhere, you’ll inevitably need to create or update a large number of different products. But just because you think your shiny new app, website, service, or other digital offering is great doesn’t automatically mean the customer will. According to …

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The Three Big Reasons New Products Fail (and How to Avoid Them)

462 Views Promising products don’t always perform as expected. Howard Tiersky shares a cautionary tale about an elevator keypad innovation that fell flat—and three big mistakes innovators make. New York, NY (January 2021)—As your organization takes its place in the digital transformation that’s underway everywhere, you’ll inevitably need to create or update a large number …

The Three Big Reasons New Products Fail (and How to Avoid Them) Read More »

To earn love from digital customers, follow this 5-step formula for digital transformation

Spend Matters welcomes this guest post from Howard Tiersky, author of “Winning Digital Customers: The Antidote to Irrelevance.” Today’s customer is digitally driven. So, if your brand is going to thrive, digital must be at the core of what you do. Add-ons and tweaks aren’t good enough. To earn and keep customer love, you’re going to …

To earn love from digital customers, follow this 5-step formula for digital transformation Read More »

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