Unpopular Opinion Time: Your Company Isn’t Digital
It’s your customers who are digital.
Being customer-centric is critical for companies today. This session explores the difference between customer love and customer loyalty, and ultimately, why you should be invested in building a future I which your brand inspires both.
Participants will discuss these differences, explore best practices for user research, customer journey-mapping, and other tactics to really understand the digital customer, and a blueprint to use to get started back at the office.